ADVERTISING MODEL OF COMMUNICATION
1) Issuer: is who sends the message (advertising agency)
2) Receiver: Who gets the message (pubic goal)
3) Message: It is the main piece (audiovisual commercial-radio message or poster)
4) Channel: is the means by which it communicates the advertisement (media Mass: tv and radio. The internet-newspaper-magazine-street)
5) Code: Sign language auditory, visual, graphics, computer generated speech that audiovsual (story)
6) Feedback: This is the response from the receiver .
is positive feedback: Purchase of goods or services
feedback is negative: There is no purchase
advertising means any form of publication produced by a natural person or legal public or private (in the exercise of a trade, business, craft or professional) in order to promote directly or indirectly come from recruiting services, rights and obligations. is a scientific discipline whose goal is to persuade the public or target with a marketing message for him to take the decision to purchase a product or service.
difference between propaganda and advertising
advertising tends to commercial gain, while the propaganda tends to the development of political ideas, philosophical, moral, social or religious, that is, ideological communication. Public
: it is a collective term used to designate a group of people closely related to each other, by interests, age, social strata, affinities, tendencies that are common.
the public can be real or potential
Real: the public consume a particular product. be achieved that is faithful to the product, giving what you want out and improving features.
Potential: the potential buyer.
Market Research: This led to the recognition of the potential audience.
Niche market: A market segment in which there is an unmet need. Disciplines
advertising.
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social
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social science communication public relations
journalism
